One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. The mark and implementation mirror that spirit and set the stage for an unforgettable experience.
For this branding initiative, the project was built from concept to implementation. Detailed guidelines were drafted to structure the opportunities for the brand in every possible variation. Deliverables spanned print, environments, digital, and direct marketing to name a few.
Roles: Concept, Design, Leadership, Client Presentations, Production
Transformative Land is a compendium of student work analyzing the history and potential of San Francisco's waterfront in the Dog Patch neighborhood.
Because each contributors work can be stylistically divergent from the next, a color coded system was developed to create a cohesive feel throughout the book.
This site toggles between full bleed, and uncropped mode which enables the user to view Soren’s work in a detailed, accurate manner. The result combined with elegant typography and a simple UI, is a higher quality experience when browsing her work.
Branding for VMworld was created to inspire passion and excitement for the annual conference. Objectives included concept development, verbal and visual themes as well as a comprehensive style guide to insure cohesive implementation for the entire event.
Hand painted watercolors were painstakingly combinded with inkdrop photography to create the synergy of cloud computing. The finished artwork was then combined with portraits of VMware 'Heros' that exemplified the empowerment of virtual computing.
A Road Divided is a collection of magnetic images that form a relationship when they meet each other. Simple, bold and haunting. Individually, these images might point in various directions, but together, they form a narrative and a path forward. ‘Without the book-making process,’ says Hido. ‘I wouldn’t know where to start.’
Roles: Design, Production, Project Management
Branding and implementation for Charles Schwab premier event for the financial advisors: IMPACT.
Elements of the event included the branding theme, graphic identity, guidelines and implemetation.
"Fuel the Movement" symbolized momentum and underscored a powerful surge forward in the industry.
The bright wave motif created a positive brand experience and also served as wayfinding — directing attendees to important areas by using overhead, wall, and floor ribbons.
Site design and implementation for a world leader in landscape architecture, SWA Group. Fourteen unique page templates were built to allow for the client to populate their site with large volumes of project information, blog entries, multiple studio locations and press releases.
A project built as an experiment to enhance the branding of X Matters, a communications platform that delivers timely information to the right people at exactly the right time. The site harvests timely content into a searchable database curtailed to the users preferences.