One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. The mark and implementation mirror that spirit and set the stage for an unforgettable experience.
Branding for VMworld was created to inspire passion and excitement for the annual conference. Objectives included concept development, verbal and visual themes as well as a comprehensive style guide to insure cohesive implementation for the entire event.
Hand painted watercolors were painstakingly combinded with inkdrop photography to create the synergy of cloud computing. The finished artwork was then combined with portraits of VMware 'Heros' that exemplified the empowerment of virtual computing.
This site toggles between full bleed, and uncropped mode which enables the user to view Soren’s work in a detailed, accurate manner. The result combined with elegant typography and a simple UI, is a higher quality experience when browsing her work.
Revisiting The Glass House
Mills College Art Museum and Yale University Press
Featured in Dwell magazine as a must have for any architectural aficionado.
Revisiting The Glass House chronicles the changing perspectives of architectural utopia as reinterpreted by contemporary artists.
Representing a wide variety of media, this book challenges the ideas of the societal ideal as perceived 60 years ago—what we hoped for, our successes, our failures, our resolve.
The design of the book mirrors these perspectives through shifting compositions in paragraph form. It is rigid, forceful, and stark.
The justified paragraphs represent the rigidity of architecture, but as ideas about architecture and society evolve, so do the paragraph shapes as they shift significantly the left or right.
Branding and implementation for Charles Schwab premier event for the financial advisors: IMPACT.
Elements of the event included the branding theme, graphic identity, guidelines and implemetation.
"Fuel the Movement" symbolized momentum and underscored a powerful surge forward in the industry.
The bright wave motif created a positive brand experience and also served as wayfinding — directing attendees to important areas by using overhead, wall, and floor ribbons.
Site design and implementation for a world leader in landscape architecture, SWA Group. Fourteen unique page templates were built to allow for the client to populate their site with large volumes of project information, blog entries, multiple studio locations and press releases.
X Matters Now
A project built as an experiment to enhance the branding of X Matters, a communications platform that delivers timely information to the right people at exactly the right time.
For the OpenWorld identity pitch, custom typefaces were created that drew out the concept of Oracles strength originating from it’s network of partners, customers, employees and products.
Each letterform represented the building of those networks, and by tilting their axis on a plane, further exemplified Oracles growth in the market and movement towards the future.
The photography style was themed for aerial shots in order to bring a more global element to the visual theme of the event.
Studio For Urban Projects
The Studio for Urban Projects is an artist collaborative that perceives art as a means of advancing civic engagement and furthering public dialogue. Their interdisciplinary and research-based projects aim to provoke change by re-framing their perceptions of the city and physically transforming elements of the built environment.