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Daya Karam

  • PUBLIC
  • ARTS & CULTURE
  • Approach
 

NEW YORK PHILHARMONIC

The New York Philharmonic sought a new visual identity that could express the vitality of the orchestra, while also reflecting the distinctive character of New York City.  The identity uses and expressive interplay of letterforms to create a feeling of motion, rhythm, and connection. Like an orchestra, the individual elements come together to form something larger—a visual system that feels dynamic, confident, and unmistakably alive. 

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Studio For Urban Projects

Designed for the 01SJ Biennial by The Studio for Urban Projects, this pavilion and public park activation engaged the community around food security and urban foodsheds. The programming included interactive talks, workshops, and film screenings, complemented by an educational takeaway guide covering event schedules and fruit tree care.

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CO-OPERATIVE COOKING

A cookbook inspired by the chaos of cooking while under the influence of parenting. This whimsical collection pairs beloved recipes with artwork by artist Tucker Nichols. Equal parts cookbook, keepsake, and celebration of family life, it captures the humor, creativity, and occasional messiness of making—and sharing—food with kids.

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ALMADEN COUNTRY DAY SCHOOL

Designed to unify the school community, the brand identity for Almaden Country Day School’s primary fundraiser brought a cohesive visual world to life across every touchpoint. From core branding and social media to event collateral, floor plans, and auction signage, the unified experience boosted engagement in support of teacher funding and educational programs.

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MILLS ART COLLEGE

Revisiting the Glass House explores how contemporary artists use modern architecture to reconsider its utopian ideals. The book’s design extends these ideas through a rigid typographic grid inspired by modernist architecture. Typography and imagery are treated as architectural volumes, creating a visual language that mirrors the book’s exploration of order, space, and the possibilities of modernism.

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CALIFORNIA COLLEGE OF THE ARTS

A book design for an interdisciplinary research center exploring the complex urban challenges of the 21st century through collaborative design and public planning. A chromatic navigation system organizes the publication by section, with each chapter assigned its own color to create an intuitive visual hierarchy and make the research easy to navigate.

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New York Philharmonic
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Studio For Urban Projects
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Co-Operative Cooking
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Almaden Country Day School
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Mills Art College
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UrbanLab CCA